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Fair Trade Coffee Enters the Mainstream

When you buy “just coffee,” chances are you’re buying coffee that was bought off a poor third-world farmer who made an unlivable pittance for the effort of growing it, then sold by a coffee company that makes a really big profit when selling it to the grocery and cafe chains.

Fair trade coffee, on the other hand, is certified by Transfair USA to have been grown by a farmer who received a living wage for their crop. Fair trade coffee retails for a bit more, and the coffee company makes a bit less (though still a healthy) profit, and you get to refrain from wincing when you slurp your java.

For some time, Newman’s Own has offered fair trade coffee in grocery stores that are big enough to have special frou-frou sections (you know, where you can buy the whole-grain organic bath loofas). Millstone, however, sells coffee just about everywhere. Until today, they only sold their single fair trade coffee variety wholesale. But today I spotted it at the supermarket, offered in a retail package.

So now you have no excuse. Either your local grocery store selling Millstone does now sell fair trade coffee, or it is able to. Look for the fair trade “Mountain Moonlight” variety on your store’s shelves where Millstone coffee is sold. If your store doesn’t offer that variety, visit the customer service desk and ask them to add it, presto.

2 comments to Fair Trade Coffee Enters the Mainstream

  • Lee

    I have recently posted on fair trade coffee over at my blog, please check it out and let me know what you think, I would love to hear your opinion.

  • Ren

    Hey, You might be interested to know that the BBC just broadcasted about this on the Money Programme. Just how fair is fair trade when big supermarkets and companies get involved? is there a real commitment to the cause and a decent amount of profits going to the producer or is it a ‘greenwash’ by the bigger companies for the sake of extra profit and good PR? interesting.

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