Tracking 2008: Sales for Democratic Candidates November 2006
November has passed, and a new month begins. And so it is time for us to update our sales rankings for our line of bumper stickers, buttons, posters and t-shirts with messages of support for Democratic presidential contenders.
In the past month, Iowa Governor Tom Vilsack has declared that he will definitely run for President, Wisconsin Senator Russ Feingold has declared that he will definitely not run for President, and newspapers across the nation relayed the news about Barack Obama’s dinner plans. In that month, which Democratic presidential contenders had gear supporting them ordered the most? And who were the also-rans? Here are the stats with no further ado:
Percent Share of Sales of Presidential Election Gear for 2008 Democratic Contenders: Data for November 2006
Barack Obama: 59.3%
Al Gore: 7.2%
Hillary Clinton: 7.1%
Bill Richardson: 6.1%
Bill Moyers: 4.4%
John Edwards: 2.9%
Tom Vilsack: 2.1%
Wesley Clark: 1.8%
Russ Feingold: 1.8%
Joe Biden: 1.7%
Evan Bayh: 1.2%
Christopher Dodd: 1.2%
Nancy Pelosi: 1.1%
The level of Obamamania sustained from October through the first half of November has begun to subside, and while Obama still retains the majority of attention people are beginning to look else for inspiration. Al Gore and Hillary Clinton, as for the entire year, remain in the top three as candidates of interest. Evan Bayh and Tom Vilsack, despite their clear communications of presidential aspirations, are gathering only an anemic level of support. And how about John Kerry? John, John, John — you’re in the Other category along with John Lewis and Dennis Kucinich.
Doing better than most of the second-tier “please, please, look at me” pack of Democratic contenders is the non-candidate contender Bill Moyers, who despite never saying a word about running for president did quite respectably over the last month. There’s a set of people out there who are clearly interested in the idea of Bill Moyers running for president in 2008. Will the Moyers speculation turn out to be a mere historical footnote or the beginning of something larger?
Every additional bumper sticker, button, refrigerator magnet, poster, postcard, or t-shirt put out into the world makes a personal public endorsement of a presidential contender. Every additional item we sell will bump a contender up in the next month’s rankings, building online momentum as well. Whose supporters are most numerous and most motivated? We’ll keep on keeping track — check back next month to find out where the trends are pointing next.