Tracking 2008: Bumper Sticker, Button and Shirt Sales for Democratic Candidates in December 2006
December 2006 has come and gone, and so a new month and year begin. That means it’s time for us to update our sales rankings for our line of bumper stickers, buttons, posters and t-shirts with messages of support for Democratic presidential contenders.
In this past month, Indiana Senator Evan Bayh joined the ranks of those such as Mark Warner and Russ Feingold who have declared that they will definitely not run for president, while John Edwards and Dennis Kucinich have joined Christopher Dodd, Mike Gravel and Tom Vilsack in declaring that they will definitely run for President, and television pundits closely covered the latest grocery store picks of Illinois Senator Barack Obama — spinach or arugula? Hillary Clinton, in the meantime, hired lots of campaign staffers, making her intentions quartzite clear. During December, which of these (and other) Democratic presidential contenders had gear supporting them ordered the most? And who were the also-rans? Here are the stats with no further ado or fuss:
Percent Share of Sales of Presidential Election Gear for 2008 Democratic Contenders: Data for December 2006
Barack Obama: 69.8%
Al Gore: 6.9%
John Edwards: 5.7%
Hillary Clinton: 5.0%
Dennis Kucinich: 4.9%
Joe Biden: 2.4%
Evan Bayh: 1.4%
Contenders who garnered some share of our Election 2008 sales, but whose share fell below 1%, were (in order of sale share) Wesley Clark, Bill Richardson, Al Sharpton, Tom Vilsack, Nancy Pelosi, Bill Moyers, Barbara Boxer, Christopher Dodd, John Kerry, Russ Feingold, John Lewis, Blanche Lincoln, Howard Dean, Harry Reid and Mike Gravel.
The level of Obamamania sustained from October through the first half of November appeared to subside in the second half of November, but it surged right on back in December, and Obama retains not just a majority but an over two-thirds supermajority of popular economic support. Al Gore retained his second-place spot as the buyers’ favorite for 2008. Hillary Clinton, who had remained somewhere in the top there for the entire year of 2006 until this point, was kicked down to number four by a smiling John Edwards whose New Orleans announcement of candidacy kicked his supporters into high gear. Clinton’s share of sales resembles that of Dennis Kucinich, another contender who announced his clear intentions to run this month. Christopher Dodd, Joseph Biden, Bill Richardson, John Kerry and Tom Vilsack, despite their clear communications of presidential aspirations, are gathering only an anemic level of support.
Every additional bumper sticker, button, refrigerator magnet, poster, postcard, or t-shirt put out into the world makes a personal public endorsement of a presidential contender. Every additional item we sell will bump a contender up in the next month’s rankings, building online momentum as well. Whose supporters are most numerous and most motivated? We’ll keep on keeping track — check back next month to find out where the trends are pointing next.