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Sproing! Hillary Clinton Bounces Back in our Weekly Tracking Stats

Last week, I noted the precipitous drop in Hillary Clinton’s share of our sales of bumper stickers, buttons, magnets, shirts and posters promoting various Democratic Party presidential candidates. In just one week’s time, Clinton fell from 2nd place to 5th, from nearly 20% of all sales to less than 5% of all sales. One might imagine this was due to Hillary Clinton’s fundraising triumph being eclipsed by Barack Obama’s surprisingly strong and much more populist performance; indeed, last week the gigantic Clinton drop was matched by a quantum rise on Barack Obama’s part to a new level of support among people looking to show their support for the Illinois Senator’s campaign.

Well, what a difference a week makes. Look at our latest results, added to our tracking statistics for the weeks to date so far this year:

Democratic Presidential Candidates’ Share of Sales in Election 2008 Gear, January 1 - April 21, 2007

Sproing! Hillary Clinton’s back, doing about as well as she was doing before. If there was a sense of disappointment among Clinton supporters that suspended their purchases of items promoting her campaign, it was short-lived, and now Clintonistas are showing their desire to support her again. But Clinton’s resurgence does not, interestingly, come at Barack Obama’s expense. Obama has maintained his new level of support for a second week in a row. It is Al Gore, John Edwards, and Bill Richardson whose levels of support fell this week.

Now, if there’s anything the last week’s data taught me, it is that one week of data does not a trend make, so I won’t make too much of what we see here in the past week alone. Let’s keep on keeping track of sales as the weeks pass, and look for those movements across time that seem to be enduring in nature. Another data point comes in one week’s time.

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