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Tracking the 2008 Race: Share Statistics for May 5-12, 2007

Since November of 2004, we have been tracking the strength of the different potential Democratic nominees for President in 2008 through a simple alternative measure: the number of bumper stickers, magnets, campaign buttons, posters and shirts that we sell in support for each of the Democratic contenders in the 2008 presidential race. Instead of the weak and changeable indicator of an opinion given over the telephone to a stranger, our own system for tracking candidates measures the kind of support that counts – whether Americans are willing to spend money to show their support for a particular candidate in a public way. That kind of strong commitment turns into donations, and later turns into votes. As the election season has gotten underway, we’ve updated our tracking of jockeying in the presidential horserace once a week. Below are results for two time periods: the week of May 5 – May 12, and the year 2007 so far.

May 5-12, 2007: Candidates of Outrage Maintain Improvement

The following is the percent share of sales of our Election 2008 gear in the past week, for each candidate who garnered at least a 1% share of sales:

Barack Obama: 36.4% (last week: 30.3%)
Hillary Clinton: 14.3% (last week: 14.2%)
Al Gore: 10.9% (last week: 13.2%)
Mike Gravel: 9.7% (last week: 9.0%)
Bill Richardson: 7.4% (last week: 14.5%)
Dennis Kucinich: 7.0% (last week: 6.8%)
John Edwards: 5.8% (last week: 7.7%)
Joseph Biden: 1.9% (last week: 1.9%)
Wesley Clark: 1.5% (last week: less than 1%)
Others: 5.0%

For the third week in a row, those “others” include Christopher Dodd, who despite being a U.S. Senator, a declared presidential candidate, and a participant in the first Democratic presidential debate garnered less thatn one percent of all election sales.

Meanwhile, Mike Gravel and Dennis Kucinich, both candidates of outrage, have seen not just a blip after their debate appearances in April 2007, but rather a sustained rise. No, neither has surpassed either Barack Obama (still our frontrunner, but by a diminished amount) or Hillary Clinton. But both are doing better than John Edwards, who for the year so far overall still ranks in the top five sharegetters but who lately has been eclipsed. Here’s the trend for the year so far:

Share of Election 2008 Sales in Presidential Race, Updated May 12 2007

Time marches on — look for another update next week.

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