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The 2008 Bumper Sticker Primary, 9-16 to 9-22-07

Since November of 2004, we have been tracking the number of bumper stickers, magnets, campaign buttons and shirts that we sell in support for each of the Democratic candidates in the 2008 presidential race. While polls measure opinions of the moment, our measure tracks a more strong and lasting and lasting commitment to show their support for a particular candidate in a public way. That kind of strong commitment turns into donations, and later turns into votes. The following is the percent share of sales of our Election 2008 gear in the past week of September 16 – September 22, 2007:

Hillary Clinton: 45.5%
Barack Obama: 18.9%
Dennis Kucinich: 9.4%
Joseph Biden: 8.6%
Al Gore: 6.1%
John Edwards: 4.5%
Christopher Dodd: 4.5%
Mike Gravel: 1.6%
Bill Richardson: less than 1 percent

Boom. Matching descriptions of the campaign in media reports, Hillary Clinton has developed a solid lead in the share of sales here. Barack Obama is the only other candidate who comes close in share, and he is only close-ish. This is also the second week in a row that Bill Richardson has underperformed Mike Gravel and Christopher Dodd. That’s a considerable negative accomplishment.

Look for another update next week.

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Psst... what kind of person doesn't support pacifism?

Fight the Republican beast!