Ordinary people might wonder exactly why it’s such a problem that Unity08 is infiltrated with public relations professionals. Think of it this way: Public relations is to journalism what mercenaries are to the military. They’re hired in order to create perceptions of reality regardless of what they believe to true, just as mercenaries are hired to shoot their guns whether or not the cause is just.
It’s no coincidence, then, that Blackwater USA, a company of mercenaries that the US government has hired to go over to Iraq, has hired a PR firm, Burson-Marsteller, in order to try to make it sound like a good thing that Blackwater mercenaries have been using the power given them by the US government to murder Iraqi civilians in the name of the war on terror. Public relations officials and mercenaries ought to be able to understand each other, given their anything-for-a-dollar attitude.
It turns out that some of the PR people at Unity08 have some ties to Burson-Marsteller, the firm now doing dirty work for Blackwater. Co-Chair of the the Unity08 rules committee, for example, is Carolyn Tieger, whose experience includes “more than a decade with Burson-Marsteller, ultimately rising to executive vice-president”.
Then there’s Jacqueline Adams, who sits on the Advisory Council of Unity08. Adams is a senior counselor at Burson-Marstellar.
If Unity08 is really going to change the system and challenge the insider powerbrokers in Washington D.C., then why does the Unity08 leadership have ties like these to the PR firm that is defending the right of Blackwater mercenaries to act above the law?