Since the day after Election Day 2004, we’ve been tracking the number of bumper stickers, campaign buttons and shirts and lawn signs that we sell in support for each of the Democratic candidates in the 2008 presidential race. While polls measure opinions of the moment, our measure tracks a more strong and lasting and lasting commitment to show their support for a particular candidate in a public way. That kind of strong commitment turns into donations, and later turns into votes. The following is the percent share of sales of our Election 2008 gear in the past week of October 14 – October 20, 2007:
Although there are still some consistencies — Bill Richardson on bottom, Barack Obama waiting in the wings, Dennis Kucinich nipping at his heels — this has also been a topsy-turvy week. Al Gore’s surge of last week has begun to fade to the persistent dominance in support for Hillary Clinton, who returns to number one. But still, Al Gore’s position at number 2 in our committed preference “straw poll” is indicative of something missing from the presidential race, something that Al Gore has and that a lot of people want. Speaking of something missing, look at John Edwards’ nosedive in the trend graphs below:
More people felt the urge to show their committed support for Christopher Dodd and Mike Gravel than for John Edwards. One week doesn’t make a persistent trend; to find the meaningful trends we have to look across time. To that end, look for another update next week.