Since Election Day 2004, we’ve kept track of committed support for various 2008 presidential contenders, indicated by sales of Election 2008 bumper stickers, magnets, campaign buttons, and American Apparel t-shirts. Lately we’ve added yard signs, lapel stickers and union made t-shirts for Hillary Clinton and Barack Obama as well. While polls measure fickle opinions, our measure tracks the stronger commitment marked by the laying down of cash to promote a candidate in public. The more strongly committed are more likely to actually get out there and vote. The following is the percent share of sales of our Election 2008 gear in the past week of March 16 to March 22, 2008:
Pro-Obama gear has accounted for a majority of our sales share since the first full week of 2008, when he won the Iowa caucuses an unexpectedly large margin. During the month of February, Barack Obama’s share of election 2008 gear we sold was close to or above 90%. Immediately after the primaries of Texas, Ohio, Vermont and Rhode Island, however, Hillary Clinton experienced a resurgence in sales, coming back to a quarter of all sales. But in every week since that week, Barack Obama has accounted for a larger portion of sales. This last week alone, Obama’s share climbed by 9.2 percentage points. — and Hillary Clinton’s share declined by an equivalent amount.