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Corporate Talk Is Cheap On Green Issues

In print, online and om television, you’ll see a lot of big corporations bragging about how they’re working to find ways to become more environmentally sustainable. Well, I can easily say that I’m “working on” a perpetual motion machine, but that doesn’t mean I’ll ever actually develop a perpetual motion machine. Promises are easy. Results are more difficult to achieve.

greenwash paint canThe Swire Group, the shipping company that owns the cargo vessel that spilled huge amounts of oil along the coast near Brisbane, Australia, has made plenty of impressive statements about its commitment to environmental sustainability in the past. A little over a year ago, the company pledged that it would be “best in class” on environmental matters. The Swire Group promised to to “ensure that its business practices minimise or eliminate where possible, detrimental effects on the environment”.

That was great talk, but then the Swire Group sent a rustbucket out to sea in the middle of a cyclone. It’s what a corporation does to support sustainability, rather than what it says it’s going to do, that matters.

2 comments to Corporate Talk Is Cheap On Green Issues

  • Tom

    Yeah, it’s complete bullshit – just trying to sell us some more shit we don’t need by jumping on the “green wagon”, like “Clean Coal”. What a tragic joke.

  • Keenan

    All too true. Oil corporations have been especially taking advantage of this marketing ploy. I want to tear my hair out when i see the Chevron or ExxonMobil commercials glorifying the fact that they’ve been really working on environmentally-considerate methods of obtaining fuel for automobiles.
    If they really wanted to help, they could shut down business and step aside (and divert their revenue and investments), in order to let those, for instance, who are sincerely researching alternative fuels and options for the consumption of those fuels, make promises that can do something.

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