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Citizenre the Power of Tomorrow, Here Tomorow

Back in early 2007, I reported on the promise of a new solar company, Citizenre, a company that was promising to begin renting solar panels to homeowners by the autumn of that year. It was an imaginative approach that would enable people to begin generating on solar power without making a huge up-front investment. I signed up.

Nothing happened. As 2007 progressed, Citizenre announced that it had some delays, but would still provide solar panels to rent soon – in the summer of 2008. I still hoped that it would happen.

Nothing happened. Now, it’s almost summer of 2009, and the Citizenre site informs us that “the location of Citizenre’s manufacturing facility is still in negotiation,” while promising that the company’s solar panels should become available for rental “in the beginning of 2009”. Citizenre isn’t even updating its promises anymore. That’s a sign to me that its promises aren’t worth listening to anymore.

What a shame. I’ll have to hope that a more reliable company is able to pick up the same idea and make it work.

14 thoughts on “Citizenre the Power of Tomorrow, Here Tomorow”

  1. Dan says:

    I signed up as a rep and stayed with them for a couple of years.

    I agree a great concept, they just can’t get the financing to make it work.

    There are other companies doing the same on smaller “local” scales

    I would however recommend anyone looking into photovoltaic systems really consider purchasing, with the tax incentives and financing available they would probably be able to do as well as renting.

  2. Jonathan says:

    I know an “ecopreneur” who was really an enthusiastic promoter of the company. He finally gave up and is now doing a great job as a sales person for a company that is doing an average of 3 PV installations a week.

    1. PK says:

      What company is your friend working for?

    2. Anonymous says:

      Hahaha I work for Citizenre right now in Louisiana and we have done 300 customers last month with a back log of 3 months out on install and have 5 teams each putting up a system every 2 days lol Citizenre is back and ready for action.

      1. Jason says:

        I sold for Citizenre a couple of years ago. The president of the company said we “were ready to go” . From what I have heard the company abandoned all the contracted waiting customers in Arizona and Oregon. My sister signed a contract and never heard back from ANYBODY in the company. They proved to be just as good as they were 4 years ago.

        The crap they have the sales guys posting ( see above) is the same as they were posting years ago.

        Trash business

  3. Paul says:

    I hope they can pull this together, but your comments reinforce what I read between the lines of their various websites, continued delays, and how can you suggest installations will begin when you haven’t built a manufacturing plant yet?

    I do think that the financing of the system is the key component for the residential market, especially when the renter can return the system at minimal cost if they move.

    My experience as a residential architect is that most owners are unwilling to look at a payback of more than a few years. This rental approach removes the cost barrier.

    I think this is a great idea that probably needs to be approached on a smaller scale.

  4. john says:

    It did look too good to be true…

  5. M.R. in Los Angeles says:

    I really considered signing on due to my experience in MLM and being a general and electrical contractor in SoCal. However, with the credit crunch, it makes sense that the company has delayed start, since they probably can’t GET the financing they need for overhead, they probably can’t JUSTIFY financing leases in areas like SoCal where BKs and foreclosures exist in every neighborhood, etc.

    I hope they’re able to make this vehicle viable. They are definitely cutting out marketing costs by going the MLM route, but they may bump into problems of having MLM rookies with little experience overpromise and underdeliver or the MLM veterans that jump from MLM to MLM exploiting inexperienced people and selling more than the company is ready to deliver.

    The threads on some other sites pointing out some of the financing problems are not very reassuring.

  6. Smith says:

    I think the company is about to get going . Thye have been installing in Cali for the last few months with no press release and have loads of investors looking for proof of concept, If they can do the first part they can achive the second.

  7. Chris says:

    The company has been moving forward with it’s first installations and the game is now changing!

  8. marty graham says:

    They did no harm, no one was tricked or cheated.

    The idea is a great one and I hope they get it up and running – or someone adopts the business model. But outside of premature hopes, this company meant well and harmed no one.

    1. Jim says:

      But when you reported on the venture in 2007, Marty, one of your sources used the phrases “too good to be true” and “house of cards.”

  9. Phil Colgate says:

    I was with Citizenre for a while and yes people were cheated. They don’t pay their sales people they don’t install the solar systems .This has been going on for years. They had hundreds of customers signed up in Az and Oregon but cancelled the installs for some unknown reason. What a mess. Who are these guys ? We had high hopes at the beginning but they certainly can’t run a business. I feel bad for the investors and I feel bad for all the time my wife put into it .

    1. Need B. Anonymous says:

      @Phil Colgate… Thanks! I am one of those investors and they currently owe me a BIG chunk of cash with little hope of ever recovering it.

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