Pawlenty builds brand nationally reads the headline from an Associated Press article published in many newspapers this morning.
Is it true? Does Tim Pawlenty have a national brand? Let’s do a test.
Reader, without going to a search engine, your morning paper, or any other source of information, name three bits of information about Tim Pawlenty.
If we have 5 readers who can do this, then I’ll believe that Pawlenty is building a national brand.
Pssst. You readers from Minnesota are not allowed to take the test. We’re looking at the idea of a national brand, not backyard familiarity.