Pop quiz: How do these two things fit together?
Thing 1: Pro-industry public relations efforts claim that the earth is cooling, not warming.
Thing 2: The National Oceanographic and Atmospheric Administration reports that the ocean temperatures measured this summer are the warmest for that season ever recorded. Furthermore, the combined land and sea surface temperatures are the second-highest ever recorded.
Answer: When pro-industry PR hacks refer to “the earth” cooling, they’re talking about a tupperware container of dirt they just put into the freezer. It would be against their professional ethics to lie, after all.