Subscribe to Irregular Times via Email

Enter your email address to subscribe to Irregular Times and receive notifications of new posts by email.

Join 846 other subscribers

One Month With Sellit AdPak: 0.6% Clickthrough, $19.41 Profit

To evaluate the usefulness of Sellit’s ADPAK advertising widget, we signed up for a month’s worth of the program’s ad placements. According to Sellit, the following widget was placed on various webpages related to health care reform for 15,000 page views over 30 days:

According to Google Analytics (the program Sellit recommends for tracking), 89 people clicked through to visit our health care reform shop. That makes for a 0.6% click through rate. From those 89 visitors came 11 orders generating $34.40 in income for us. The monthly cost of advertising was $14.99, which means that we came out of the experience with a net profit of $19.41.

Financially speaking, the advertising expense of the Sellit ADPAK seems to have been worth it, but our resulting increase in income was pretty small. Functional? Yes. Productive? Yes. A silver bullet? No.

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>