War on Christmas Just Not a Good Fundraising Tool Anymore
Google searches for “War on Christmas” by year:
The use of the supposed “War on Christmas” as a fundraising meme has only ever been remarkable for three weeks of each December over the past four years, and it’s on the wane. Searches for the term are down 40% this year from the same time last year, and it’s just not moving the merchandise over at the American Family Association like it used to. At the organization’s usual high-sales time of year, AFA Store Manager Marty Sparks is offering 30% discounts on its merchandise of manufactured outrage.