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You Don’t Create A Raging Business Flop Without Making A Few Enemies

Why has Facebook’s stock dropped 18 percent in the first few days that it has been traded? Much attention has been given to possible deceptions in the time leading up to Facebook’s initial public offering, but I have seen signs that point in a different direction.

facebook advertisementCould it be that the Facebook primary revenue generating model, with finely targeted advertising based on Facebook’s ability to conduct dazzlingly detailed data mining operations against its users, is a piece of junk?

I wouldn’t depend on Facebook’s advertising for any business of mine. This evening, Facebook posted the advertisement you see here, telling me that I can ship my golf clubs through FedEx. The thing is, I don’t own golf clubs. I don’t play golf, ever. What’s more, the nearest FedEx drop-off center is a 30 minute drive from where I live, and I have only used it once. I ship using the U.S. Postal Service.

Before that, I saw an ad on Facebook telling me of a company that can help my law firm get more clients. That would be very helpful for my income, but then, I don’t have a law firm. I’m not a lawyer. I’ve never even worked as a paralegal.

This afternoon, Facebook showed me an advertisement from a company bragging that it has the best frozen hog semen in all of America and Asia. That might interest me, if I was a pig farmer. I’m not. I don’t want to be. I don’t raise any livestock, not even chinchillas.

It seems to me that Facebook’s supposedly brilliant advertising system ends up firing a lot of blanks. How long will businesses pay Facebook to send their messages to people who couldn’t care less? How long before Facebook’s sinking stock price reaches zero?

2 thoughts on “You Don’t Create A Raging Business Flop Without Making A Few Enemies”

  1. Billy Buerger says:

    I was thinking about this today and thought, when was the last time I clicked on ANY internet advertisement? Other than accidentally that is. Especially those stupid ones on download pages that say click here to download so you’re not sure which is the real download link. Yeah, tricking me to click that link is really going to make me buy whatever crap is there. I think the whole advertisement model on the internet has the same issue.

    1. J. Clifford says:

      I agree with you, Billy. Whenever I see an Internet advertisement, my opinion of the company that’s advertising is lowered, and I regard the site hosting the advertisement as less credible. It’s a terrible arrangement that’s now being exploited by malware bots seeking to skim a few pennies here and there, the equivalent of zombies in the advertising world.

      People need to create online out of their passion, not just because they’re hoping to make a fortune.

      Online habits have taken people into corners of superficiality, away from thinking big into merely clicking “like”. There’s a need for a counter-revolution online.

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