Apple likes to brand itself as a company that values design, creating products that are both beautiful and functional. However, this brand identity is taking a serious hit with the release of iOS 7, a new operating system for its iPhone mobile devices.
Apparently, Apple iOS 7 literally makes its users want to vomit. On-screen animations induce vertigo so serious that many users are calling in sick to work.
Apple calls these features “lively”.
I suppose that when people are running to reach the bathroom before they puke, yes, that could be perceived as lively. Technology that brings them a lively feeling in their stomach may not be what people are looking for in their smartphones, however.