“Whether you’re an atheist looking to tickle the world with a foot-first declaration of godlessness, or someone who’s just keen on the aesthetics and craftsmanship of what we do, we really do hope you’ll give our shoes a go.” This is the message from Atheist Shoes, a small operation run out of Berlin. Atheist Shoes have been in production for almost two years now, producing shoes with the message “Ich Bin Atheist” imprinted into their soles, so that when the whether is rainy or snowy, atheist walkers can leave the German message – I am atheist – wherever they step.
Is that something you would do – if you’re an atheist? Why would an atheist need to leave the message of atheist identity in an evaporating path behind them? What is this supposed to achieve?
If you are in the camp of declaring your non-theistic identity through your footprints, does it change your decision that Atheist Shoes sells a model of their footwear in a color they call Kitten Testicle Grey? “For those grown-up enough to be comfortable with complexity, there is nothing black or white about these shoes. Their rich grey is a friend of smutty urban streets and, being as soft as a kitten’s nik-naks (& the same colour in the case of our kitten) their slipper-like comfort will keep a smug look on your face all day long.”
(No kitten testicles are actually used in the production of the shoes, or in the maintenance of this web site.)