Dark Data And Cash
This morning, I decided to bake crescent rolls, out of a tube, for breakfast. It’s a simple, easy pleasure I indulge in every now and then, but I like to keep it to myself.
So, instead of getting in a car with satellite navigation that could transmit a record of my journey to corporate headquarters and the NSA, I rode my bike to the store.
It was a small grocery store, not one of those big ones with cameras that track their customers with facial recognition software.
I paid cash, and didn’t swipe a frequent shopper card.
When I got home, I baked the crescent rolls in an old analog oven with mechanical knobs, totally unconnected to the Internet of Things.
How many rolls did I bake? When did I buy them, and when we’re they ready? Did I buy anything else to eat? Is there a predictable pattern to when I eat these rolls?
That’s for me to know, and the engines of Big Data to wonder. Through the power of physical, disconnected objects, I have exercised the power of dark data, the cultural equivalent of dark matter.