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HP Bends the Rules to Trend with its #BendTheRules Twitter Campaign

The ancient technology corporation Hewlett Packard (long since KFC’ed to “HP”) is trying to recast itself as young and rebellious with a social media campaign this week. Here’s a sample from the microblogging platform Twitter:

That “Tweet”, like many others by HP this week, has popped to the top of a number of users’ Twitter streams, along with the notice that the Tweets have been “promoted by HP.” “Promoted” means that HP paid Twitter to make its messages show up in your stream. On top of that, HP paid Twitter again to buy a position for the #BendTheRules hashtag it’s using on Twitter’s “Trends” Top 10 list:

When a Twitter Trend is not a real Twitter trend: when a corporation shells out money to create the appearance that its message is Going Viral.  Tacky, HP.

Wait for the social media consultants behind this campaign to brag that it’s gone “viral.” Is a trend really trending, is a meme really viral, if a corporation has to pay a message to simulate an infection?

3 thoughts on “HP Bends the Rules to Trend with its #BendTheRules Twitter Campaign”

  1. J Clifford says:

    I think HP has gotten a virus, rather than having itself gone viral.

  2. Brandon says:

    It’s advertising man. Who cares.

    1. Jim Cook says:

      It’s information packaged as a description of popularity, hiding an advertisement. Not enough people care.

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Psst... what kind of person doesn't support pacifism?