The ancient technology corporation Hewlett Packard (long since KFC’ed to “HP”) is trying to recast itself as young and rebellious with a social media campaign this week. Here’s a sample from the microblogging platform Twitter:
— HP (@HP) June 25, 2014
That “Tweet”, like many others by HP this week, has popped to the top of a number of users’ Twitter streams, along with the notice that the Tweets have been “promoted by HP.” “Promoted” means that HP paid Twitter to make its messages show up in your stream. On top of that, HP paid Twitter again to buy a position for the #BendTheRules hashtag it’s using on Twitter’s “Trends” Top 10 list:
Wait for the social media consultants behind this campaign to brag that it’s gone “viral.” Is a trend really trending, is a meme really viral, if a corporation has to pay a message to simulate an infection?