Do As The Predictive Analytics Innovation Summit Says, Not As It Does
Today, I got an unsolicited email inviting me to the Predictive Analytics Innovation Summit in Chicago this November 12th and 13th.
In that email, Euan Hunter, a global sales executive with Innovation Enterprise (“an independent business-to-business multi-channel media brand focused on the information needs of Senior Big Data, Strategy, Advanced Analytics, Strategy, Innovation, Digital, Finance, Operations, Publishing & Decision Support executives”) warned that “There are a limited number of early bird passes available. If you would like to attend please reach out to me directly…”
If the people at the Predictive Analytics Innovation Summit are so good at predictive analytics, how come they have to ask me if I would like to attend? Why do they need me to reach out to a global sales executive to let them know that I want to attend the summit?
Why can’t they just predict that I want to attend, and have my credentials waiting for me?
The speakers at the Predictive Analytics Innovation Summit include Kelly Uphoff, Director of Experimentation and Algorithms for Growth and Targeting at Netflix, the company that predicted that because I watched Doctor Who, I would want to watch Family Guy and Top Gear.
I propose that Innovation Enterprise rename their summit to be a bit more accurate. How about: Predictivesque Analytics Innovation Summit?