Help me understand this reasoning of this sign, which surely hopes to accomplish something as it’s read on the street. I just can’t figure out what. What does this declaration communicate to someone who is already a Christian other than a recapitulation of what Christians already believe? From a marketing point of view, what does this communication convey for someone who is not a Christian, given the 2,000 year-old dating of the described event? Perhaps I’m missing something in the message; what is it?