Even after Debates kick Campaign Season into High Gear, Jeb Bush’s Hashtag is Stuck in Reverse
Back in January of this year the patrician John Ellis Bush (nicknamed “Jeb Bush” for a populist touch) declared the opening of his presidential campaign. To mark the occasion, he also opened his official hashtag channel on Twitter, #righttorise. Bush invited Americans to talk up his campaign by using the #righttorise hashtag in their Twitter posts. How’s that going?
- Only 118 people have used the hashtag in the last week.
- Two-thirds of those posting are talking about Wilson’s latest album, also called Right to Rise.
- Most of those talking about Bush are using the hashtag to criticize him.
Jeb Bush is getting ready to dump millions of dollars into TV spots with funding from a small number of wealthy friends and family members. This will create the appearance of popularity, but despite his campaign spending he can’t get a legitimate conversation started on a platform he doesn’t control. This is not the sign of a popular campaign.