When Personal Means A Fraud That Comes From An Impoverished Country Halfway Around The World
Adjunct Professor Dorie Clark tweets eagerly to her followers to advise that, “Your marketing assistant can set up autoresponders, or even send personal replies on your behalf.” Clark then links to Bolton Remote, a company that “helps businesses grow with dedicated remote teams.”
Patrick Linton, co-founder and CEO of Bolton Remote, writes that, “These days, work doesn’t only get done in an office — it gets done on a phone call, with an email, over Skype and even face-to-face. I predict that the future of work is somewhere in this grey area. Offices won’t be the only place where people work.”
Impoverished countries will be one of the places where people work, apparently. Bolton Remote “helps businesses attract and retain remote talent in emerging markets”, writes the Young Entrepreneur Council.
VirtualAssistantAssistant.com explains that Bolton Remote has filled an office in the Philippines with workers who can be bought at the rate of $9 per hour. Of course, much of that money goes to Bolton Remote, not to the people in the Philippines who will actually be doing the “personal” work for you.
These workers are capable of doing “marketing, sales, SEO, social media, writing, customer support, graphic and web design, software development, and more,” all for less money than a person earns in a fast food restaurant here in the United States.
And you, lucky you, have the power to outsource work through an American company that profits from the economic and social vulnerability of people living in the Philippines. After all, you wouldn’t want to pay more than $9 per hour to have someone write “personal” replies to someone that you don’t care enough about to write to yourself, right?
Dorie Clark claims to be able to help business people “brand” themselves. Apparently, this process involves outsourcing all your humanity.
Thanks, but no thanks. I’ll write my own personal replies, in person.