What? Your Company Is ISO Certified!?! That’s Amazing!
I just got sent a pitch that centered around the following story: “We are an ISO 9001:2008 Certified Web Design Company.”
That’s a short story, right?
The International Organization for Standardization claims that “over one million” companies and organizations are ISO certified.
Google shows 39 million web pages claiming ISO 9001 certification.
If there are 7 billion people on Earth, and there are 1 million ISO certified companies, that’s one ISO certified business or nonprofit for every seven thousand humans.
If there are 7 billion people on Earth, and 39 million ISO certified companies, that’s one ISO certified business or nonprofit for every 180 human beings.
Exactly where, between 1 million and 39 million, the actual number of ISO certified i, I can’t say. Even if we choose the lower estimate of ISO companies, however, there are more of them than there are citizens of country of Cyprus, or Belize, or Estonia.
Being ISO certified doesn’t really make a company stand out from the crowd. In fact, it suggests that the company would rather blend into the crowd than stand out. After all, an ISO certified company has agreed to comply with a standard set of standards, doing business in a rather predictable way.
That’s not what I would look for in web design. I prefer something a bit odd and scruffy, something individual. But then, I am among a company of irregulars.