Presidential Candidate Stickers and Buttons: What Sold in 2015
For a long time now, we’ve covered the costs of publishing Irregular Times by selling buttons and bumper stickers that support left-leaning politics and oppose right-leaning politics. These include stickers and buttons for left-leaning presidential candidates and against right-leaning presidential candidates. With the passing of the year 2015 and the start of 2016, New Year’s Day is a good day to look back at the year that was. Which presidential candidates’ messages did our visitors literally more or less often?
Here’s our percentage breakdown of sales supporting left-leaning candidates for the entire year of 2015:
We have a noticeably non-institutional voice here at Irregular Times that is often at odds with the preferences of Democratic Party powerbrokers and their preferred candidate, former Senator Hillary Clinton. Still, it’s quite striking to see that 3 out of 5 items we sold on the presidential left expressed support for outsider candidate Bernie Sanders, and another full quarter of items expressed support for Green Party presidential front-runner Jill Stein. Only 1 of 8 items expressed support for Hillary Clinton, and stickers expressing hope for various dark-horse candidates in the Democratic Party were three times as popular as gear expressing support for Martin O’Malley.
Our percentage breakdown of sales expressing opposition to right-wing presidential candidates last year looks like this:
Despite the large number of Republican presidential candidates in the race for the 2016 nomination, one candidate attracted the greatest opposition among our readers in terms of sales: Donald Trump, opposition to whom represented a majority of anti-Republican sticker and button sales in 2015. Stickers and buttons against Ben Carson, Jeb Bush and Rick Perry (remember Rick Perry?) accounted for most of the remainder. As for George Pataki, well, we didn’t see a single sale in opposition to him. The announcement that George Pataki was dropping out of the presidential race this week only prompted surprise that he hadn’t dropped out before.
These results should not be interpreted as an indication of of broader electoral prospects for a candidate; rather, they are an indication of one kind of committed support for or opposition to a candidate among those in the Irregular Times audience (which consists of readers and those who search the internet in a manner akin to the way Irregular Times writes).