The Perfect Toothbrush
Have you been looking for the perfect toothbrush?
Speaking for myself, I’ve never even thought about trying to find perfection in a toothbrush. I just want one that works for me, understanding that it’s going to need to be replaced every five or six months or so. Because I can buy a new toothbrush for $2 or so, it’s not a big deal.
The people at Quip toothbrush, however, have found some major flaws in my relationship to my toothbrush. They are seeking to sell me “The Perfect Brush” – guaranteed for life.
Imagine having one toothbrush for the rest of your life. How could that possibly work?
It turns out that Quip’s perfect toothbrush isn’t really perfect. It requires frequent replacement parts, in the form of new toothbrush heads shipped out every three months – more often than the typical person buys a new toothbrush.
The initial cost of the Quip toothbrush is quite high – $25. It’s an electric toothbrush, which is an extra feature – for those people whose arms are just too weak to move a toothbrush back and forth using muscle power.
Where the perfection comes in is that the Quip toothbrush owner pays $5 – or more – every three months in order to get those replacement toothbrush heads. That’s a higher cost than what people pay for entire toothbrushes that last longer than the Quip parts.
So where’s the perfection in that? It’s perfect for Quip, because it gives the company a constant stream of income for little parts that are very inexpensive to manufacture and to ship.
Quip the perfect toothbrush for someone to sell, not the perfect toothbrush for someone to own.