“The brilliance of Google,” writes Owl Eyes Creative, “is that the company has grown to understand its users.”
Part of understanding Google’s users is an understanding of where Google users live. Google has become an unrivaled expert at using the power of well-designed data mining to create a deeper level of understanding for users about […]
If the people at the Predictive Analytics Innovation Summit are so good at predictive analytics, how come they have to ask me if I would like to attend? […]
This, the latest installment of How Big Data Is Going To Make Human Insight Obsolete, comes to us courtesy of Netflix, which assures me that, because I watched Doctor Who, I will want to watch Bob’s Burgers…
(“This animated series centers on Bob Belcher and his ragtag clan of burger-flippers, who are desperate to get […]
First, the good news. Yesterday, the U.S. House of Representatives passed H.R. 5029, the International Science and Technology Cooperation Act. In terms of spending, it was a modest bill. If it is signed into law, it will barely result in any increase in federal government spending at all.
Still, the impact of H.R. 5029 could […]
LG has invented TV screens that can be rolled up, which is awesome because… […]
Has 3-D printing gone mainstream?
Not if this display at my local tech store is any indication. You, too, can print a model as an actual 3-D plastic object that… um, is brittle and breaks.
But, but, wait! Look at the glasses it prints out:
Those glasses are just great, except for the […]
When Coca Cola thinks of soccer, this is the image it has in mind:
A person walks into Coca Cola’s marketing building – the Casa Coca Cola – behind the new Maracana stadium in Brazil, sits on a bench and has a weird box harnessed over their heads. The box, a virtual reality console, beams […]
What these optimistic forecasts about mobile-based commerce actually show is that mobile devices are mostly useful to marketers as a technology for gathering information about shoppers, rather than as means for shopping in themselves. […]
It’s widely acknowledged that human beings are bad for the planet. We degrade natural habitats. We pollute. We change the climate.
The fewer human beings around, the better it will be for the biosphere. But, how can we accomplish population reduction in a humane manner? Massive slaughter wouldn’t likely be very environmentally friendly in itself.