Noop. noun. The sound made by mating unicorns.
Seen on Twitter: “Email marketing has an ROI of up to 4300% (Source: HubSpot)” “Up to” is a wonderfully useful statistical phrase for people promoting flimsy schemes. “Up to” doesn’t promise that a number will be accurate for everybody, or even approachable by most people.
Sno-bli-vi-ous. adjective. The state of a relationship in which one partner is deceptive and the other partner is unaware of this deception.