What do you see when you look at this package? Here’s what my eyes jumped to: Given the vaguely fleshy color of the contents underneath the text “100% human,” I just couldn’t bring myself to pick up the darned package. Design matters.
It wasn’t Washington, DC. In DC, they filled up Pennsylvania Avenue, all the way from the Capitol Building to the White House. It wasn’t New York City or Chicago or Los Angeles either — all cities where the 2017 Climate March saw huge crowds demonstrating
I’m a contrarian, not a follower, so when people tell me to do something, I’m inclined to hold back for the sake of independence. I don’t like special days of the year, either. But every once in a while, when it’s important, I’ll make an