Today is Buy Nothing Day, a day which will be thoroughly ignored by everybody. Why should we have a day on which we buy nothing? Come to the light of reason, my dear misguided friends. If nobody buys anything, nobody will eat. Should you really not eat? Oh, you say, just don’t buy your cabbage today, buy it tomorrow! But that is the same thing. The only way to have an effect is never to buy a particular thing. So why not have a Don’t Buy One Thing, Ever Campaign? That’s kind of a downer, isn’t it? No, it’s just ever so much better to have a day where people can postpone their trip to the mall, and feel really good about themselves, and then buy the latest glossy issue of Adbusters. But not this Friday. You can buy the magazine and feel smug on Thursday or Saturday.