Irregular Times Diaries: Unfit DiscussionIn a time of the spring, old paths are obscured and new growth begins.
A year ago I got hooked on soymilk. I loathe milk, so when my aunt and uncle came to town and took me to a trendy coffeeshop, soymilk was one of the options for the coffee (although fair trade coffee was not), so I asked for it. Soymilk actually tastes pretty good and doesn’t make me nauseous or groggy like milk with its notorious tryptophan. Over time have become dependent on Silk Soymilk Plus with omega-3 and various antioxidants and vitamins for my morning coffee or tea, my breakfast cereal or granola, and my bedtime Swiss Miss chocolate herbal tea.
Today I didn’t feel like going all the way to the supermarket that carries the Soymilk Plus, so I got a carton of Silk Soymilk Fortified for Kids. I was comparing labels to see if this type of soymilk has a similar vitamin content (it does) when I noticed an unusual promotion on the carton. The product has a green cap to represent wind energy and pictures of windmills. According to the carton, they use 100% wind energy to make their products. They do seem to be purists. No animal products are used in any of their products and the soymilk is certified organic plus made from soybeans that were not genetically engineered. Their website, SilkSoymilk.com has an educational section about environment and how to support wind energy at home.
BTW, I’m waiting to see if the price of soymilk goes up as more acres are planted for ethanol.




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May 29th, 2007 at 8:25 pm
Soymilk Green … is people!
May 30th, 2007 at 7:19 pm
Hee, hee. But aren’t you thinking of the promotion for the 40 days before Easter?
Seriously, it’s refreshing to see an example of how a corporation can behave in the public interest.
May 30th, 2007 at 8:13 pm
Does anyone give up Jesus for Lent?
Yes, Alan, I agree.
June 1st, 2007 at 6:34 pm
Since Lent and Passover are irrevocably intertwined, and communion is indeed a cannibalistic form of the Passover ritual–no, no one gives up Jesus for Lent. If anything, they eat Jesus more on schedule. But green is more of a Pentacostal color–in most places the liturgical color for Lent is purple.
So would it freak out the rabbis too much if you say “SoyLent Purple…is Jesus!”