There’s been a lot of talk over the last twenty years about how the planet Earth seems to have become a great deal smaller. Smaller it may have become, but is that because people can transcend great distances, or is it just because people have become able to ignore them?
A business brochure I happened upon today promised to tell people about “The Future Of Business”. It read, “In this issue, we explore the subject of global change on a local level, drawing our own picture of what the future of business may look like based on conversations with some of the tenants at Centennial Lakes Office Park.”
The brochure was eight pages long.
Can eight pages explore the subject of global change on a local level? What on Earth is global change on a local level?
When people use the word “global” these days, they often just mean “international”. They’ve got business contacts from some foreign countries, sure, but are those contacts truly global? Global is supposed to refer to something that pertains to the whole world, not just a connection between some parts of the globe.
Here’s a test for determining if something is truly global: If it’s not in the Falklands Islands, it’s not global. If it’s not in North Korea, it’s not global.