When greed runs out of control, it’s a difficult thing to hide. So it is over at the Forbes web site, where the managers are so hungry for advertising revenue that they’re placing advertisements right on top of each other – auditorily, if not graphically.
I went over to the Forbes web site to read an Associated Press article about heavy civilian casualties resulting from a military attack led by the United States. Immediately, I heard the voice of someone talking, and looked for where I could turn it off. This sort of automatic video advertisement is more of an annoyance than an inducement to buy for me.
I have to admit that I did pause for a moment to listen, however. The reason: There were two voices talking at once, from two video advertisements, one from Forbes itself, and another from Fisher Investments.
I could understand neither advertisement, of course, and that kind of pleased me. I don’t think that the people at Fisher Investments would be quite so amused, though, if they knew that the advertisements they have been buying over at Forbes are being transformed into garbled nonsense.
The business advice doled out by Forbes also loses some credibility with this sort of SNAFU. If Forbes can’t run its own business in a coherent way, why should people in other businesses believe that Forbes has the insight necessary to help other businesses with their operations?
