The 2008 Bumper Sticker Primary, 9-23 to 9-29-07

Since the day after Election Day of 2004, we have been tracking the number of bumper stickers, magnets, campaign buttons and shirts that we sell in support for each of the Democratic candidates in the 2008 presidential race. While polls measure opinions of the moment, our measure tracks a more strong and lasting and lasting commitment to show their support for a particular candidate in a public way. That kind of strong commitment turns into donations, and later turns into votes. The following is the percent share of sales of our Election 2008 gear in the past week of September 23 – September 29, 2007:

Hillary Clinton: 32.9% (previous week: 45.5%)
Barack Obama: 17.1% (previous week: 18.9%)
Al Gore: 13.8% (previous week: 6.1%)
Joseph Biden: 8.7% (previous week: 8.6%)
Dennis Kucinich: 8.1% (previous week: 9.4%)
John Edwards: 6.9% (previous week: 4.5%)
Mike Gravel: 5.4% (previous week: 1.6%)
Bill Richardson: 3.6% (previous week: less than 1 percent)
Christopher Dodd: 2.4% (previous week: 4.5%)

For the second week in a row, Hillary Clinton has developed a solid lead in the share of sales here. As was the case last week, Barack Obama is the only other candidate who comes close in share, and he is only close-ish. Al Gore is doing moderately better as a dark horse possibility than he was before, in the wake of speech before the Clinton Initiative meetings, and as a result of some last minute rabble-rousing by the Draft Gore movement.

Look for another update next week.