Back in 2005, I figured out that if I sent George W. Bush a $10 donation, his campaign would spend many dollars more than that on mailing me junk. It was a sort of reverse donation, losing the Bush campaign money.
In 2012, your connections to family and friends have been similarly “monetized.” Deep-pocketed corporations and mysteriously-funded Super PACs pay Facebook anywhere from $1 to $3 every time that someone visiting Facebook to check in on friends clicks on one of their advertisements instead. The social media monetizing industry calls it a “cost per click.” The corporations and the Super PACs bet that they can get you to spend lots of money — or win your vote — if they can click on those advertisements.
This presents you with a delicious opportunity, as Joshua Budden pointed out yesterday. Every now and then, if you use Facebook, be sure to click on the advertisements of the corporations and big-money political operations that you most despise. Congratulations! You’ve just lost them a few bucks.
It won’t end war. It won’t right the scales of justice. But it will throw a little sand in the gears. It will kick the shins of the big nasty operators. It won’t cost you anything, and it will feel really good.