Welcome to the Denny Rehbergy Media Circus. In Ring One sits the Sunlight Foundation, which rolled out a Politwoops transparency website designed to reveal politicians at unguarded moments. The hook? Instantly tracking the Twitter posts of members of Congress and letting the public know when any of those “Tweets” get deleted.
Entering Ring Two is Republican congressman Dennis “Denny” Rehberg of Montana, whose legislative staff cleverly recognized the potential for self-promotion in the Politwoops revelations. Rehberg’s public relations handler has intentionally deleted Tweets over the past 2 days knowing full well that they’d be posted on the third-party Sunlight Foundation website and thereby gain an independent audience. The use of a #politwoops hashtag is the real tip-off of an intentional deletion:
Denny Rehberg ( R )
#politwoops archives things politicians may wish they could un-say - like "If you like your health insurance you can keep it."
Deleted about 16 hours ago after 2 minutes, originally posted via web
Denny Rehberg ( R )
RT @SpeakerBoehner You know what else has been deleted? Jobs in the Obama economy. Where are the jobs? #politwoops via @SunFoundation
Deleted about 18 hours ago after 40 seconds, originally posted via Tweet Button
Denny Rehberg ( R )
Scary thought: Many of the same pols that messed up 140 characters on #politwoops also wrote and voted for the 2,300-page Obamacare law.
Deleted about 20 hours ago after 2 minutes, originally posted via web
Denny Rehberg ( R )
Now, thanks to #politwoops, Twitter mistakes - like government mistakes - are around for good. Best to get both right the first time.
Deleted about 20 hours ago after 1 minute, originally posted via web
Denny Rehberg ( R )
If you think twitter mistakes on #politwoops are bad, just wait until you see the regulatory mistakes of the Obama Administration!
Deleted 1 day ago after 52 seconds, originally posted via web
In Ring Three are other politicians, reacting to Dennis Rehberg reacting to Politwoops. Yesterday, Republican Speaker of the House John Boehner and Republican Representative David Schweikert joined in with their own intentional deletions:
Speaker John Boehner ( R )
We need to delete excessive govt regulations, spending-driven debt, & tax hikes that hurt #smallbiz #4jobs http://t.co/aWvvft0z #politwoops
Deleted about 19 hours ago after 56 seconds, originally posted via web
Speaker John Boehner ( R )
You know what else has been deleted? Jobs in the Obama economy. Where are the jobs? #politwoops
Deleted about 19 hours ago after 36 seconds, originally posted via web
Rep David Schweikert ( R )
Wish #politwoops would hold Obama and Holder accountable for their missing facts on #FastandFurious just as it does missing tweets
Deleted about 20 hours ago after 17 seconds, originally posted via TweetDeck
Rep David Schweikert ( R )
#politwoops saves lost tweets, now if we can just get President Obama to save lost jobs...
Deleted about 21 hours ago after 38 seconds, originally posted via TweetDeck
Montana Senator Jon Tester and high school history teacher Ed Darrell entered the fray, using the hashtag #politwoops to criticize Denny Rehberg using the theme of “deletion”:
Ed Darrell ?@EdDarrell
#politwoops Scary thought: Rep. Denny Rehberg didn't read ObamaCare bill because > 140 characters http://news.yahoo.com/blogs/ticket/congressman-uses-exposes-deleted-tweets-advantage-141215879.html via @YahooNews
Jon Tester ?@jontester
#Politiwoops In 2011 @DennyRehberg tried to delete women's health care & Planned Parenthood funding #RehbergDeletes
Jon Tester appears not to have gone whole-hog — not yet — refraining from deleting his tweet so it can appear alongside Denny Rehberg’s on the Politwoops website.
Exiting this three-ring circus, the thought occurs to me that with Rehberg’s innovation and his peers’ reaction, Politwoops has been converted from an engine of critique to yet one more social media platform. With that conversion, does Politwoops lose its shine?