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Would Mother Nature Move You Through A Purchase Funnel?

Mother Nature Network – it sounds like a warm and friendly, huggy and human kind of place – the sort of news web site that might hand you a warm, freshly-baked gluten-free cookie when you visit. It’s a web site that celebrates the “Joy of Less”, so you might expect its web design to be [...]

This Is An Advertisement For Wine

This is an advertisement for wine…

and the Super Bowl is a way to encourage physical fitness…

and Lady Gaga has legitimate concerns that publishers aren’t allowing her to display her natural beauty…

and The Hunger Games provides an important critique of the way that our culture treats violence as a form of entertainment…

and [...]

Undead Meditation

I have been boarded up in the basement of my home for 4 days straight now. I’ve been eating nothing but Ramen noodles and Cheezits, and drinking condensation on the pipes in this dark hole. The advertisers await outside, moaning, looking for a way in.

One calls out to me, telling me that if I [...]

Elegance Is An Attitude, Plus A Lot Of Money

Why aren’t you elegant enough?

The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.

Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.

The suggestion presented by this slogan is that elegance is something that we [...]

Hewlett Packard Will Protect Your Computer From Teenagers But Not From The NSA

Hewlett Packard may have tools to protect corporate laptops from curious teenagers, but HP offers no protection from the unconstitutional, encryption-crushing Big Brother electronic surveillance programs of the NSA. [...]

Politico. Bad Ad. Focusing On The Leak. And Brazil.

What Do Superman and Twizzlers Have In Common?

Shopping at the grocery store this morning, I passed by a display of Twizzlers – a kind of red, chewy, stringy candy that is something like licorice, but without the taste. The display was promoting Twizzlers as Invincible Summer Fun, along with the latest Superman movie.

Maybe I’m just dense, but I don’t get the [...]

Stephanie Miller Defends Big Brother Spying To Keep Advertisers Happy

Would it do for Stephanie Miller to acknowledge to her listeners that the private information they store on Carbonite’s systems does not remain private? Oh, no. That would be bad for business. [...]

My Exciting Exclusive Offer From Twitter!

Today, I got an email about an “exclusive invitation” “to grow your presence on Twitter.” Exclusive sounds special, so I took a look at the email to see what it had to offer.

The email offered me the opportunity to advertise on Twitter.

Is this an exclusive offer? When I go to Twitter.com, there’s a [...]

The March of the Marketing Drones

In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. [...]

What That Eau Is Really For

A promotion for Staples, the office supply big box store, asks… [...]