Why aren’t you elegant enough?
The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.
Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.
The suggestion presented by this slogan is that elegance is something that we […]
Shopping at the grocery store this morning, I passed by a display of Twizzlers – a kind of red, chewy, stringy candy that is something like licorice, but without the taste. The display was promoting Twizzlers as Invincible Summer Fun, along with the latest Superman movie.
Maybe I’m just dense, but I don’t get the […]
In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. […]
A promotion for Staples, the office supply big box store, asks… […]
What’s in a name? Vuid isn’t a real word, but if it was, it might refer to a vile, viscous fluid. Brand Bucket is selling it for $7495. […]
When it was trying to win the support of the American people, the corporation called Americans Elect made a pledge not to support or oppose any political candidate. It was a neutral player in the political system, Americans Elect told us; it was just trying to strengthen democracy. To that end, Americans Elect pledged that […]