Mother Nature Network – it sounds like a warm and friendly, huggy and human kind of place – the sort of news web site that might hand you a warm, freshly-baked gluten-free cookie when you visit. It’s a web site that celebrates the “Joy of Less”, so you might expect its web design to be […]
This is an advertisement for wine…
and the Super Bowl is a way to encourage physical fitness…
and Lady Gaga has legitimate concerns that publishers aren’t allowing her to display her natural beauty…
and The Hunger Games provides an important critique of the way that our culture treats violence as a form of entertainment…
I have been boarded up in the basement of my home for 4 days straight now. I’ve been eating nothing but Ramen noodles and Cheezits, and drinking condensation on the pipes in this dark hole. The advertisers await outside, moaning, looking for a way in.
One calls out to me, telling me that if I […]
Why aren’t you elegant enough?
The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.
Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.
The suggestion presented by this slogan is that elegance is something that we […]
Shopping at the grocery store this morning, I passed by a display of Twizzlers – a kind of red, chewy, stringy candy that is something like licorice, but without the taste. The display was promoting Twizzlers as Invincible Summer Fun, along with the latest Superman movie.
Maybe I’m just dense, but I don’t get the […]
In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. […]
A promotion for Staples, the office supply big box store, asks… […]