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Elegance Is An Attitude, Plus A Lot Of Money

Why aren’t you elegant enough?

The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.

Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.

The suggestion presented by this slogan is that elegance is something that we […]

Hewlett Packard Will Protect Your Computer From Teenagers But Not From The NSA

Hewlett Packard may have tools to protect corporate laptops from curious teenagers, but HP offers no protection from the unconstitutional, encryption-crushing Big Brother electronic surveillance programs of the NSA. […]

Politico. Bad Ad. Focusing On The Leak. And Brazil.

What Do Superman and Twizzlers Have In Common?

Shopping at the grocery store this morning, I passed by a display of Twizzlers – a kind of red, chewy, stringy candy that is something like licorice, but without the taste. The display was promoting Twizzlers as Invincible Summer Fun, along with the latest Superman movie.

Maybe I’m just dense, but I don’t get the […]

Stephanie Miller Defends Big Brother Spying To Keep Advertisers Happy

Would it do for Stephanie Miller to acknowledge to her listeners that the private information they store on Carbonite’s systems does not remain private? Oh, no. That would be bad for business. […]

My Exciting Exclusive Offer From Twitter!

Today, I got an email about an “exclusive invitation” “to grow your presence on Twitter.” Exclusive sounds special, so I took a look at the email to see what it had to offer.

The email offered me the opportunity to advertise on Twitter.

Is this an exclusive offer? When I go to Twitter.com, there’s a […]

The March of the Marketing Drones

In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. […]

What That Eau Is Really For

A promotion for Staples, the office supply big box store, asks… […]

Brand Bucket Babble Baubles

What’s in a name? Vuid isn’t a real word, but if it was, it might refer to a vile, viscous fluid. Brand Bucket is selling it for $7495. […]

Americans Elect Strikes Again with Halloween Spending on the Maine Senate Race

When it was trying to win the support of the American people, the corporation called Americans Elect made a pledge not to support or oppose any political candidate. It was a neutral player in the political system, Americans Elect told us; it was just trying to strengthen democracy. To that end, Americans Elect pledged that […]

Green Party and Occupy have most educated Facebook Fans (Americans Elect and No Labels the least)

Within the Facebook corporation, there are entire divisions dedicated to the analysis of the connections and communications of users, using unrestricted access to the entire Facebook dataset. If you have a Facebook page for your cause or organization, you can use Facebook Insights to see a far more limited breakdown of information about the people […]