The thought that occurred to me most strongly is that the relative ethical worthiness of these corporations can’t be adequately judged with just a couple of different numbers describing limited aspects of their performance. On the other hand, it’s important to remember that each and every one of these corporations, even Capital One, has set itself apart by coming to the government with cap in hand, begging for money.
When someone heads over to CafePress and searches for a button, bumper sticker or t-shirt carrying a message, they’ve got that message so strongly burned into their brains that they feel the need to express it publicly, on a physical object that they’ll pay money
When a shopkeeper uploads an image to CafePress to place on a t-shirt, a bumper sticker or a button, she or he is encouraged to add “tags” that describe an item. To assist in tagging decisions, CafePress will indicate how many people searched a particular