When Coca Cola thinks of soccer, this is the image it has in mind:
A person walks into Coca Cola’s marketing building – the Casa Coca Cola – behind the new Maracana stadium in Brazil, sits on a bench and has a weird box harnessed over their heads. The box, a virtual reality console, beams […]
So that you can sit on your couch, watching other people you play soccer, huge numbers of people have been evicted from their homes to make way for parking lots. So that these soccer games can take place in the kind of pretty stadium with fireworks and massive electronic displays demanded by FIFA, money has […]
Does prayer really work wonders? Not according to epidemiologst Maria Inês da Rosa.
Da Rosa and her research team published results of a double-blind randomized trial in the Brazilian Journal of Science and Public Health last year. Half of the more than five hundred pregnant women in the trial had their health prayed for […]