What do you see when you look at this package? Here’s what my eyes jumped to: Given the vaguely fleshy color of the contents underneath the text “100% human,” I just couldn’t bring myself to pick up the darned package. Design matters.
Bath and Body Works labels this soap “Fresh Picked Tangerines”: The complete ingredients listed on the back label of the soap: Active Ingredients: Triclosan Other Ingredients: Water, Sodium Lauryl Sufate, Fragrance, PPG-1-PEG-9- Lauryl Glycol Ether, Disodium Lauryl Sulfosuccinate, Olea Europeaea (Olive) Fruit Extract, Cocos Nucifera
Maybe the label is supposed to mean that there are just some 100 percent natural flavors in the drink, rather than meaning that 100 percent of the flavors in the drink are natural.