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Elegance Is An Attitude, Plus A Lot Of Money

Why aren’t you elegant enough?

The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.

Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.

The suggestion presented by this slogan is that elegance is something that we [...]

Writing Luxury

The practical functions of these pens are the same. They release ink onto a piece of paper. They don’t have have features like audio recording or data storage. For the price of the most expensive pen here, a person could buy 120 laptop computers. [...]

Which Watch Wealth?

Two watches. One costs just over $125. The other watch costs more than 20 times that much. What’s the difference? [...]

Luxury Handbag Challenge

Without searching elsewhere online, can you identify which of these handbags is the extreme luxury handbag from Hermes? Can you explain what makes it worth $8,630.00 more than the handbag from Target? [...]

Nice Digs, Americans Elect

The 3rd Quarter disclosure of Americans Elect’s expenses reveals a taste for living high and paying low. The corporation/political party getting ready to announce its own bid for the White House in 2012 started paying rent in July for its office on Pennsylvania Avenue, one block away from the White House at a rate of [...]

The Poor Wealthy

The wealthy may not be quite as wealthy any more, but they can still buy an electronic hypnotic jellyfish aquarium from Hammacher Schlemmer. [...]