When Coca Cola thinks of soccer, this is the image it has in mind:
A person walks into Coca Cola’s marketing building – the Casa Coca Cola – behind the new Maracana stadium in Brazil, sits on a bench and has a weird box harnessed over their heads. The box, a virtual reality console, beams [...]
You know how you hear social media experts talking about “user engagement”?
I found this graphic on the web site of a company promising to deliver “inspiring vision, understanding, engagement”.
Is it just me, or are these engaged white collar workers reminiscent of Marvin, the depressed robot from A Hitchhiker’s Guide To The Galaxy? “Here [...]
The 8 most ridiculous attempts to wring profit out of the Star Wars movies through merchandise. Or 9. Maybe 9. Jedi don’t do math. [...]
On the way to the train station this afternoon, I passed by this street advertisement for a drink called Neuro Bliss. Neuro Bliss is manufactured and marketed by NeuroDrinks, a company with an entire line of liquid products that promise, rather vaguely, to promote health.
Neuro Bliss is promised to reduce stress, but not one [...]
100% more than something that’s half the size! Why, it’s amazing what newfangled technology they come up with these days.
In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. [...]