Seen on Twitter: “Email marketing has an ROI of up to 4300% (Source: HubSpot)”
“Up to” is a wonderfully useful statistical phrase for people promoting flimsy schemes. “Up to” doesn’t promise that a number will be accurate for everybody, or even approachable by most people. “Up to” describes the highest value in a range of […]
Here on Irregular Times, we often debunk the ridiculous conspiracy theories that political extremists concoct to justify their absurd ideologies.
Tonight, I have a conspiracy theory of my own to introduce. It comes after watching The Interview, a movie starring Seth Rogen and James Franco.
It’s a terrible movie. James Franco overacts beyond the […]
There is nothing that communicates the message that a political organization has no respect for its grassroots supporter than an email that contains the phrase “tonight’s critical FEC deadline”. Campaigns and PACs that think of voters as dupes love to try to convince people that there are deadlines for political donations, and that if money […]
When Coca Cola thinks of soccer, this is the image it has in mind:
A person walks into Coca Cola’s marketing building – the Casa Coca Cola – behind the new Maracana stadium in Brazil, sits on a bench and has a weird box harnessed over their heads. The box, a virtual reality console, beams […]
You know how you hear social media experts talking about “user engagement”?
I found this graphic on the web site of a company promising to deliver “inspiring vision, understanding, engagement”.
Is it just me, or are these engaged white collar workers reminiscent of Marvin, the depressed robot from A Hitchhiker’s Guide To The Galaxy? “Here […]
The 8 most ridiculous attempts to wring profit out of the Star Wars movies through merchandise. Or 9. Maybe 9. Jedi don’t do math. […]
On the way to the train station this afternoon, I passed by this street advertisement for a drink called Neuro Bliss. Neuro Bliss is manufactured and marketed by NeuroDrinks, a company with an entire line of liquid products that promise, rather vaguely, to promote health.
Neuro Bliss is promised to reduce stress, but not one […]
100% more than something that’s half the size! Why, it’s amazing what newfangled technology they come up with these days.