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What Counts As Indie In Books?

I love the idea of Indie. Finding a true independent in a world filled with big, powerful organizations is a lucky thing, like finding a four-leaf clover.

So, I was excited to discover IndieBound this morning. IndieBound is the web site of an association of independent bookstores. It describes itself as follows: “A product of [...]

Coca Cola’s Plan For Diabetes-Friendly Soccer

When Coca Cola thinks of soccer, this is the image it has in mind:

A person walks into Coca Cola’s marketing building – the Casa Coca Cola – behind the new Maracana stadium in Brazil, sits on a bench and has a weird box harnessed over their heads. The box, a virtual reality console, beams [...]

Bernie Sanders / Bank Of America 2016 Big Data Running Mates For The White House

Bernard Sanders is a frequent critic of Bank of America. So, the senator’s own Twitter feed, as well as Twitter feeds of his supporters, often include the phrase “Bank of America”. Twitter’s predictive system is too stupid, however, to notice that Sanders and his fans are describing Bank of America as heartless, corrupt, abusive, and vile. [...]

Business Engagement Vision

You know how you hear social media experts talking about “user engagement”?

I found this graphic on the web site of a company promising to deliver “inspiring vision, understanding, engagement”.

Is it just me, or are these engaged white collar workers reminiscent of Marvin, the depressed robot from A Hitchhiker’s Guide To The Galaxy? “Here [...]

The 8 Most Pathetic Star Wars Products Ever

The 8 most ridiculous attempts to wring profit out of the Star Wars movies through merchandise. Or 9. Maybe 9. Jedi don’t do math. [...]

Neuro Bliss Correlated With Psychological Stress

On the way to the train station this afternoon, I passed by this street advertisement for a drink called Neuro Bliss. Neuro Bliss is manufactured and marketed by NeuroDrinks, a company with an entire line of liquid products that promise, rather vaguely, to promote health.

Neuro Bliss is promised to reduce stress, but not one [...]

Also, 1500% More Than the 1 Ounce Size

100% more than something that’s half the size! Why, it’s amazing what newfangled technology they come up with these days.

Monsters University Branded Diaper Training?

Holy marketing mashup:

Infographic Teaches Me That Weebles Are Behind Social Media Marketing

All that we can really learn from this infographic is that it’s Weebles, apparently, who are best employed as social media marketers. [...]

The March of the Marketing Drones

In the graphic, the wanna-be marketers are depicted as faceless, featureless forms in slick clothing that only differs from person to person in color. The marketers in this graphic are all identical. They even carry their business plans in identical little briefcases. [...]

Green Party and Occupy have most educated Facebook Fans (Americans Elect and No Labels the least)

Within the Facebook corporation, there are entire divisions dedicated to the analysis of the connections and communications of users, using unrestricted access to the entire Facebook dataset. If you have a Facebook page for your cause or organization, you can use Facebook Insights to see a far more limited breakdown of information about the people [...]