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Coda to the Bill Richardson for President “Grassroots” PR Machine

Back in 2007, when J. Clifford mused that a “grassroots” Zanby group expressing fanboy love for presidential candidate Bill Richardson seemed like the PR move of a campaign insider or someone who was angling to be hired for the campaign, Jeff Gulko protested and demanded that such musings be removed. Jeff Gulko worked for the [...]

Confirmed: Americans Elect editorial prompted by Invitation-Only meeting in Aspen

Everyone knows that “from a marketing point of view, you don’t introduce new products in August.” But you can lay the groundwork. Americans Elect, the corporation with an aim of electing its own President of the USA, is gearing up its public relations machine. As it turns out, the first editorial to pass judgment on [...]

How To Write for the New York Times Technology Section in 4 Easy Steps

You can write for the New York Times Technology section, and I’ll show you how in four easy steps:

1. Subscribe to the Apple Press Release newsfeed at http://www.apple.com/pr/ so that every time Apple comes out with a new gadget, you’ll know right away.

2. When an Apple corporate press release pops up on [...]

World Migratory Bird Day Fails To Lift Off

If the UN wants events like World Migratory Bird Day to have more significance, the people responsible for these UN events will have to learn to migrate more themselves. [...]

Review: Mammoth NYC Review Pack Materials

Today, I got an unsolicited commercial e-mail from Patrick Sammon of Mammoth Advertising, a New York City firm specializing in “entertainment marketing initiatives.” What’s the word for unsolicited commercial e-mail? Gosh darn it, I forgot. Well, whatever it is Pam next door will be sure to remind me.

The point is, cher Patrick generously offered [...]