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Elegance Is An Attitude, Plus A Lot Of Money

Why aren’t you elegant enough?

The Longines luxury watch company has an answer to this haunting question: You have the wrong attitude.

Elegance is an attitude – that’s the tag line from the recent spate of advertisements for the Longines luxury watches.

The suggestion presented by this slogan is that elegance is something that we [...]

Which Watch Wealth?

Two watches. One costs just over $125. The other watch costs more than 20 times that much. What’s the difference? [...]